Microsoft MSN
Digital Strategist
Working with a senior account team at McCann Erickson, I wrote and presented a review of digital and content strategy as part of a wider brand and communication review for MSN (the UK's sixth most popular site).
Microsoft Hotmail
Digital Strategist
Working with a senior account team at McCann Erickson I helped devise a creative digital communication strategy for Microsoft Hotmail, the UK's largest e-mail provider.
London Evening Standard
Digital Strategist
Working with a senior account team at McCann Erickson, I wrote and presented the digital content and communication strategy as part of a wider brand and communication review for the relaunch of the London Evening Standard.
Metrotwin
Content Strategist
Working with the team at Made by Many, I advised on content strategy, looking at aspects of user generated content (UGC) and content co-creation models, as well as setting the tone of voice for the site.
The Law Firm
Digital Strategist
Working with the Digital Director, I wrote and presented the digital content and communication strategy for a user generated content (UGC) competition for the launch of Mornflake Oats.
A Developing Story
Creative Director
Co-founded A Developing Story - an aggregator of content about international development. Designed and built the site to campaign for the increased use of Creative Commons licenses in development communications work.
BT Openworld
Executive Producer
Random House
Novelist/Screenwriter
First novel published in UK, Germany and Holland. Appearances included the Edinburgh Literary Festival and Radio Scotland. Developed, wrote and pitched a sitcom with MacIntyre Entertainments. Short story read on the BBC.
